by Larry Wolff | Jun 26, 2014 | Transformative IT Leadership
Marketers don’t need to be more creative. They need to be more accountable. That’s the title of a great article by Michael Schrage in the Harvard Business Review Blog Network. You can read it at https://blogs.hbr.org/2014/06/marketers-dont-need-to-be-more-creative/...
by Larry Wolff | Mar 5, 2014 | Transformative IT Leadership
Picture this. You are the CEO, a senior executive, or a board member that feels like you can’t really see all that’s going on in your business. Sure, you hear the weekly executive reports and you see sales numbers, project updates and the latest marketing...
by Larry Wolff | Feb 27, 2014 | Transformative IT Leadership
There is one simple question that you, or any business leader, can ask of any employee to find out if your team is truly aligned with your business goals. Walk up to anyone in the company and ask “what are you doing, today, to support our strategy?”. If...
